Colum

Why social media analytics is the next frontier

From news outlets to social media platforms, the use of analytics tools has skyrocketed.As the economy continues to recover, we want to understand how our audiences interact with us and the world around us.Analytics tools can tell us how we are being served, how people are using our products, how our audience is consuming our content and what they are

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Advice

How to avoid ‘fake news’ and ‘fakenews’

On Wednesday, a new report from the Washington Times revealed that the Trump administration is using the term "fake news" to describe social media accounts that publish fake news."Fake news" is an umbrella term for articles and content that are published without verifying the facts, and the term has been used in a variety of contexts since the 1930s, according

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Advice

Media Streaming Devices: A Billion Dollars a Year in Losses

On January 1, 2016, the New York Times published a story titled "Media Streaming Devices, a Billion Dollars in Loss" by Michael P. Rupp.The article quoted a former executive at Comcast, who said that the company lost nearly $500 million from cable-based video streaming devices over the last year.The executive was referring to the amount of money that Comcast lost

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News

How the Tigray media center was turned into a museum

The Tigray, a country in south-central Mexico, has a long history of media coverage.The first national television station in the country, Koyas, was founded in 1879, when Mexico was a British colony.But it didn't take long for Mexico to become known as the "capital of the world" for its rich culture, rich history and its rich cuisine.Today, the Tigrays country

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Prayer

Why the Federal Government should be backing digital rights management more than the ACT media laws

It's the latest in a series of measures the ACT Government is taking to strengthen its digital rights regime.In February, the ACT became the first state in Australia to set up a national copyright system, following a similar move in New South Wales.The ACT also introduced its first legislation to regulate the sale of music via streaming services such as

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