Share this article Share If Facebook is a real-time social media detox site, you can bet it’s getting ready to be the new buzzword of the day.
As BuzzFeed’s Alexia Garza reported on Tuesday, the company has created a new “news feed” called “The News Feed,” that’s intended to provide a more streamlined way to consume news, including breaking news.
The new feed will allow users to view the most relevant and current stories, while also letting them add in their own links to their favorites.
Facebook says it’s not “intentionally misleading” about the feed’s content and is “always looking for ways to improve.”
“Our goal is to make it as easy as possible to discover, share and follow the stories you care about,” Facebook wrote in a statement.
The company has been working with publishers to create “news feeds” for years, but “we never thought we would make one like this.”
That’s thanks to the “social media addiction” of millennials who grew up with Facebook.
BuzzFeed News has tracked over 20,000 users of Facebook who were between the ages of 12 and 24 at the end of 2017.
This data, BuzzFeed reported, found that “millennials who spend hours on Facebook spend hundreds of hours per year using Facebook.”
That data is also showing that “social platforms are becoming the most popular platforms for young adults to share their interests.”
BuzzFeed News also reported that the number of users who “tweet” more than once on Facebook increased over the course of 2017 from 2.3 million users to 3.1 million users, a 40 percent increase.
“Millennials are increasingly likely to share content on Facebook, Twitter, Instagram, Tumblr, Pinterest, and other social media platforms,” Garza wrote.
Facebook has been struggling with the “trend of sharing and sharing everywhere” as the company seeks to compete with the likes of Twitter and Google.
The platform also has faced criticism for what some have called its “fake news” problem, which BuzzFeed News described as a “revolving door” between news outlets.
Facebook is not alone in its struggles to keep its “troll army” away from its platform.
Google also has been accused of a “toxic environment” in which “trolling” is used as a tactic to try to control user behavior.
In response, Facebook CEO Mark Zuckerberg has said the company is going to make sure its “community is safe and secure.”