If you’re one of the millions of people who use the tickle app on your smartphone or tablet, you may be in luck.
In a new report, Buzzfeed Tech analyzed how the app is using a tickle-related tactic to generate clicks.
The report says the app’s website has been performing well, but that its website has struggled with “unbounce” (a keyword-heavy, click-through-rate-dependent, clickbait-like method of generating pageviews that, like a regular, non-tickle-based website, tends to drive traffic to the app).
“Tickle” means “touch.”
That means the app wants to “tickle” your device.
The app can then send you an SMS message telling you to “tap the little blue tickle” (which is the name of the button at the bottom of the screen).
That “tap” can then “pop up” an interactive, tickling video of the tickling.
The tickle video also features the app calling out specific words to the video.
The app has also been using a different tactic to make people click on its website: “pop-up ads.”
“Pop-up” ads are an effective way to draw people to a website, but they’re also one of those click-bait tactics that often leads to an unwanted click.
Buzzfeed’s report notes that these types of ads can be extremely effective, and that it has seen several examples of these types pop up on the app.
For example, one example that Buzzfeed found showed an ad for a car wash in China that featured a car that was “populating” a mall in the mall’s parking lot.
Buzzfeed Tech’s analysis also found that the app has been making money.
The “clicktoy” ad on the site is generating $0.01 per click on average, according to Buzzfeed.
In comparison, the app “gets a 5% commission” on those clicks.
BuzzFeed Tech’s report also suggests that the “popup” method of “ticking” has been a problem for the app for a while.
“The app’s marketing department, according the report, is “not a good fit for a traditional website,” and they have been “slow to adopt new, targeted advertising tactics” that “are much more effective.
“That’s because the app isn’t very good at doing that, and the app, the report says, is trying to get people to click on the “bubble” instead.
BuzzFeed’s analysis indicates that the company is focusing on getting more people to “tickle” the app through the “ticks” method.
The “popups” method seems to be a success.
The Buzzfeed report says that “tickling” is now “generating a lot of clicks, including from more than 1 million new users” on the website.
Buzzkill.com’s website also seems to have been doing well recently, with an estimated 5,000 clicks on its site every day.
Buzzkiller.com has yet to post a public update, but a few screenshots of the site’s homepage have been shared on the company’s Facebook page.
Buzzkill has also reportedly hired an outside company to run the website’s ads, but Buzzkill is still “not entirely happy” with that company.
BuzzKill.com also posted this screenshot of its homepage:Buzzkill’s CEO, James E. Gormley, said in a statement that Buzzkiller.org has “been working hard to improve our business,” and that “we are pleased to be working with the outside firm to get our website running again.”
Buzzkiller has also promised to keep working on its marketing strategy to help increase traffic to its website.
In a blog post last week, Buzzkiller said it would be making the site “free to use” and “in the wild” in the next two weeks.
Buzzkilling.com did not respond to a request for comment from TechCrunch.