Posted September 17, 2019 07:01:59Zane Lowe has become one of the most influential figures in Australia’s digital landscape and for good reason.
A self-described “social butterfly” who lives with his family on the Gold Coast and works in a hotel bar, the actor’s “Zenimaculture” (yes, that’s a word) is one of a handful of startups to have attracted millions of dollars from the Australian government in the past decade.
“It’s all about the money,” he told the ABC’s Good Morning Australia in 2015.
“When I go to the bank and ask if there’s any money left in the bank, I’m not sure what I’m doing, so I’m trying to find some way to keep myself afloat.”
“I had my gut feeling, ‘I’m going to do this because I’m so good at it’.
It’s not just about the job.
It’s about the lifestyle, it’s about family, it is about education, it gives a voice to the voiceless,” he said.
But what does it mean to be a “social-media pioneer”?
And does it translate into more viewers, listeners and sales?
In his words, it “means a lot”.
“People love to share their ideas, to share the world,” he says.
“And to share it on social media and in social media means you’re sharing something to the world.
So you’re showing people that you’re part of the community.
You’re showing your community what you’re about.”
The actor has become an icon among the Australian media landscape, which he says has become “a more democratic space”.
“You’ve got to be very open and accessible to the whole community,” he explains.
“I can’t even get a tweet in the world if I’m on my own.”
In the past 10 years, the comedian has received a number of grants and has been featured on ABC Radio National, on TV shows including Good Morning America, The ABC’s Fresh Start, and Newsbeat, as well as a number that have benefitted from the platform.
“You can’t really do that in a vacuum,” he warns.
“If you’re going to take an idea and then make a film and then do a series of documentaries, that takes a lot of work, and it takes a while to make the right decision, and that takes time and patience, and I think it’s important that it’s done in the right way.”
As a young child growing up in Sydney’s south-west, he “drew” a lot with his friend and neighbour Tom Jones, and he remembers “having the most amazing time”.
“When Tom and I were young we’d all go to parties and hang out and do a lot,” he recalls.
“We’d do the “Zaphod Beeblebrox” thing, which is an acronym for Zane is Zane, a thing where we’d play darts.”
Tom would just throw darts all over the room.
“He’d throw them out of the windows and just keep throwing them.
It was a good time, and we were just hanging out.”
But Tom and me were both really shy, so he’d just keep saying, ‘Zane is zane’.
“He’s got that kind of confidence, and if I had to give him an example, I would say that he’s a very, very good person.”
He was really smart, but he was also really funny, and his sense of humour is just so infectious.
“Zane also shares a few tips for those who want to learn more about how to become a successful digital entrepreneur.”
Be really patient.
There’s a lot you can learn from the people you work with, and the people who are on your team,” he advises.”
Learn to listen to your gut.