Verizon will launch a mobile video streaming service that can stream to TVs and other devices, Bloomberg reported Wednesday, citing unnamed sources.
The move follows a similar move by the wireless carrier last year that was launched in an attempt to compete against Netflix.
Verizon will not name the service, the source said, but it will offer a $30 monthly subscription for its XM and DirecTV Now streaming video services.
Verizon also will offer the service as a bundle, with a total of $70 a month for XM, $60 for DirecTv and $40 for Xfinity TV.
The new service is being developed by Verizon’s video technology team.
Verizon and Netflix declined to comment.
The company has previously tried to lure customers away from rivals with its Xfience TV service and its video streaming TV service.
Verizon has been working on its own video service in an effort to compete better against the likes of Netflix, which has expanded its video content offerings to include shows like House of Cards, The Handmaid’s Tale and Orange Is the New Black.
In a statement to Bloomberg, Verizon said that it would expand its Xm service and add a $40 service bundle, which will offer video streaming, music and other entertainment for $30 a month.
The Xm streaming service will include both the Xfuse and Xm Prime streaming devices.